First ever cruelty-free fashion show in China

Today we held the first ever cruelty-free fashion show in Beijing. With the latest looks from American and Chinese designers, we are showing the Chinese public that a fur-free lifestyle is beautiful, feasible and compassionate. With live performances of singers from the highly popular singing contest ’The Voice of China’, we reached out to the younger audience.

Many of the catwalk models at the show were winners of national model competitions and participated voluntarily, just as the competitors from ‘The Voice of China’ who sang live during the show. Liu Ya Ting, last year’s runner-up of ‘The Voice’ stated that she is proud to be part of this fur-free life movement and urges all her fans to join.
The food served at the show was all vegan fare (sponsored by VegFund), and the cosmetics used by the models (sponsored by LUSH) were not tested on animals.

US designer John Bartlett, who also collaborates with the Humane Society of the United States on their fur free campaign, stated “I hope that through this fashion show, more individuals and fashion designers understand the animal welfare and eco-friendly concept”.

The fashion show was attended by more than a hundred guests from the arts and entertainment fields, as well as from non-profit organisations in the UK, the US, Korea, China, Taiwan and Hong Kong. Major media reporters in Beijing covered this first-of-its kind event.

‘Asia Fur Free Awards’ were given to organisations, companies or individuals who have made a special contribution to promote a fur-free lifestyle.

These are our friends and directors of Coexistence of Animal Rights on Earth (CARE) from Korea. They have held similar fur-free fashion shows in Korea and were very supportive of our event.

Globally there are more than two hundred retailers who have signed up to the Fur Free Retailer programme, such as Marks & Spencer, H&M, ZARA and Jack Wolfskin.

The Cruelty-Free Fashion Show is also supported by the International Fur Free Alliance. Their chairman Joh Vinding wrote a congratulatory message:

“Fashion can be a perfect playground for human creativity and expression. But keeping wild animals in cages and killing them for their fur seems the exact opposite. It’s fantastic to see the great interest in kind fur free fashion. I wish to congratulate everyone participating in China’s first fur free fashion show. I hope this trend will lead more people to be aware that fur fashion costs animals their lives and that companies can help by becoming fur free retailers. Events such as this give us real hope that we can achieve a more harmonious society which respects the welfare of animals.?”

The fashion show was also sponsored by: